In 2010, Adjara Group entered the Georgian hospitality industry by introducing and operating the country’s first Holiday Inn franchise, redefining design and concept boundaries for the international brand. The former Adjara Hotel, originally built in the 1970s, was transformed into a modern establishment while preserving many of its original structure. Catering to both business and leisure travelers, the hotel offers an exceptional experience with 270 rooms across Standard, Business, and Executive categories, all featuring floor-to-ceiling windows, abundant natural light, and premium facilities, including a spa, gym, and outdoor pool.

Rooms is a trailblazing Georgian lifestyle hotel brand with four distinctive properties across the country. From the dynamic capital of Tbilisi to the picturesque Black Sea coast in Batumi, the breathtaking mountains of Kazbegi, and the ski-in, ski-out resort in Bakuriani, each location offers a unique experience rooted in Georgia’s diverse landscape and culture. At the heart of the Rooms brand is to showcase Georgia’s potential – not least to itself. The brand celebrates the nation’s rich history, culinary traditions, and the creative energy coursing through country. This guiding philosophy centers on purposeful and memorable projects that not only set Rooms apart but also position it as a leader in the hospitality industry.

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Fabrika, set in a repurposed Soviet-era sewing factory, brings together a hostel, co-working spaces, studios, bars, and cafes. A gathering place for artists, travelers, and locals, Fabrika thrives on collaboration, culture, and a laid-back, urban energy.

Located in the historic neighborhood of Tbilisi within a charming 19th-century building, Lolita represents the capital’s epicenter for contemporary international cuisine. Its menu, inspired by bold New American flavors, serves up hearty dishes and handcrafted cocktails made with freshly pressed produce and locally sourced ingredients. The urban outdoor seating area, complete with an open kitchen, creates a vibrant social space, while the cozy and inviting interior offers a warm escape during cold winter days.

Stamba epitomizes Adjara Group’s vision of creating a vibrant and diverse ecosystem. Over the years, it has become a home to a wide array of institutions, often strikingly different from one another, forming a dynamic hub that encourages interaction, inspires creativity, and drives innovation. Situated in a refurbished Soviet-era publishing house, Stamba masterfully blends history and modernity. The distinctive space also drives forward progressive initiatives, highlighting its dedication to community, art, and sustainable development.

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Sunken in the lush subtropical forest of Tsikhisdziri along the Black Sea shore, Shukura – meaning 'Lighthouse' in Georgian, is a journey into untouched nature. This vibrant haven blends the remnants of a 19th-century sanatorium with tropical hues and boundless views, creating a setting that feels both raw and refined. Shukura features a restaurant, bar, swimming pool, and a communal recreational area with direct access to the sea. Its ever-summery menu, inspired by local flavors, grounds each moment in connection and place. Just a few steps down the coastline, the Shukura Bar emerges, seamlessly blending with the surrounding sea and nature, making it the perfect spot to unwind and soak in the beauty of the Black Sea.