Adjara Group is known for creating and growing some of Georgia’s most distinctive, award-winning brands. For over a decade, the company has developed all of its brands in-house, shaping each one from concept to full operational execution. Today, the portfolio includes more than ten unique brands across hospitality, food and beverage, sports, agriculture, and more. Each project is the result of a collaborative process—combining design, architecture, construction, brand identity, and customer experience—ensuring each brand reflects its context and surroundings through constant refinement.

The Aviator brand stands as a rare example of end-to-end internal brand development in Georgia’s gaming industry. Born within Tbilisi’s Stamba Hotel as Casino Aviator, it quickly established a unique identity. Building on the legacy of Casino Adjara and Adjarabet, the brand grew into a global name under Aviator.Studio—creators of the original crash game Aviator. Every stage, from visual identity to game design, was executed in-house, ensuring clarity and creative cohesion.

With award-winning hotels, restaurants, and hospitality concepts, Adjara Group has shaped Georgia’s modern hospitality landscape. Whether in the city or countryside, each property cultivates its own ecosystem rooted in thoughtful design, local engagement, and guest-centric experiences. Brands like Rooms Hotels, Stamba, and Fabrika blend Georgian heritage with a forward-looking vision, raising the bar for the region’s hospitality standards.

In 2016, Adjara Group turned a deserted land in Kakheti into a thriving almond orchard. This transformation marked the birth of Udabno—Europe’s largest regenerative agricultural initiative. Spanning over 20,000 hectares, Udabno reflects a deep respect for nature and a pioneering approach to sustainability, community-building, and land restoration.

Setanta Sports is the region’s first and largest sports OTT platform, offering around-the-clock access to premium content across devices. While carrying a legacy in sports broadcasting, the platform’s transformation into a state-of-the-art digital product—from strategy to development—was carried out entirely in-house, exemplifying Adjara Group’s commitment to innovation and excellence.

Launched in 2021, Veli.store is Adjara Group’s answer to next-generation digital retail. Featuring over 50,000 items—from daily essentials to exclusive brands—it delivers speed and convenience through a fully integrated e-commerce experience. Alongside, the company has provided streamlined package shipping from the USA to Georgia for over 12 years, now revamped with a customer-first digital platform tailored for individuals and businesses.

Distinguished by its signature approach to adaptive reuse, Adjara Group is known for transforming historic buildings while preserving their cultural significance and infusing them with a modern touch. Each project serves as a micro-hub, showcasing its distinct identity while collectively contributing to a unified ecosystem. Within this ecosystem, Adjara Group nourishes numerous enterprises, institutions, start-ups, and DIY communities by involving them in its supply chain, operational, and cultural activities. Arts, technologies, health & welness, sports, entertainment, and education – Adjara Group is a direct participant in a self-created and vast network of partners and driven future professionals.